Online Retail boutiques are spending a lot of money on marketing and advertising to increase traffic to their stores. Several boutique owners are capable in generating traffic to their boutiques, but inevitably not turning those consumers into loyal repeat customers.
Normal conversion rate in retail is approximately between 1-2% of your total visitors. This means for every 100 visitors you get to your site you will average 1-2 sales, that is only if you are managing to convert at the standard rate.
Now this figure may seem low and like a very slow process, which it can be. This guide was designed to help you covert above average at 4-5% almost instantaneously That’s easily a 20% increase in sales, if you were already converting at 1% and more if your conversion rate was lower than the average.
So… What exactly are the most effective techniques for virtually any online retailer to convert browsers into repeat customers? View the list below:
1. Offer Free shipping
Giving free shipping is going to immediately boost online sales, generating additional transactions and more profits. No cost shipping may also contribute to more items purchased per transaction, specifically when stores establish minimum purchase thresholds.
2. Use Professional Product Images
Your customer can not look and feel your products in your online store, so this is an very important aspect of your website. You need high-quality professional photos and shoot different angles of your merchandise so customer can visualize the item without wanting to feel and touch the merchandise.
3. Detailed Product Description
Your Product description goes hand in hand with your product images. The more the customer knows about and can visualize the merchandise the more sales for you. Be sure to list important product features and specifications to remove any doubts and concerns a consumer may have
4. Encourage Product Reviews & Testimonials
Product Reviews or customer feedback are vital. Your consumers trust in what other people said regarding your merchandise. It offers them a accurate view about your merchandise, through their experience. Most shoppers review the product testimonials prior to making their purchase. Product Reviews and Testimonials will boost your conversion.
5. Express Checkout
Remember online shopping is a convenience, so make your check out process less than 3 or 4 clicks! The easier the checkout process, your shopper is more likely to complete their purchase. Express checkout can increase your sales by 14% or higher.
Your Retail Plan of Action:
List your top 5 customers based on highest dollar sale, most loyal customer, etc and reach out to that person individually and ask them to write a product review and/or testimonial you can publish on your website. To make it worth they wild offer a discount to encourage them.
In the comments below tell us; What strategies you have or will use to convert first time shoppers into a repeat loyal customers? And share with us whats already working for your retail boutique.